A filter bubble is an idea that when a user makes a filter, it’s like a little bubble that they are in where nothing new can be learned or experienced. Like someone who never learns about new movies or music because they said Elvis Presley was their favorite entertainer.

One of the challenges of the Interest Engine is to pop the filter bubble. To this extent, the platform really consists of two main parts. The first part is to learn about the things that the user is interested in using AI and machine learning techniques. The other is to deconstruct some of the AI machine learning and look for things that the user might be interested in, but they’ve never seen before.